Chris Lockwood - Experienced copywriter and online marketer
I’m available to write copy for your online marketing needs, such as:
Need a professional critique of your website or email copy? Get in touch.
I’ll analyze the copy, layout, graphics, navigation, offer, and other elements and tell you exactly what to do to improve your conversions.
Want to boost your site's conversion rates? I'll do an analysis and use data-driven split testing to find elements on your pages that we can add, delete, or change to boost conversions. These items could be copy, images, positioning, almost anything you can imagine. You may be shocked at how much a minor change can affect your conversion rate and raise your revenue without increasing your ad spend.
Besides writing all the copy for your sales funnel, I can build it, too. I've worked on over 50 funnels for a variety of clients. This includes writing, creating web pages, setting up email and webinar automation, and more.
Which niches or industries do you write for?
I've written for dozens of niches so I can write for almost anything. See the Portfolio page for a partial list of the ones I've worked in. I love having a variety of work. My philosophy is simple -- I won't take on your project unless I'm sure I can deliver for you. If I feel what you need is beyond my capabilities, I'll let you know and when possible, refer you to someone else.
What types of copy do you write?
Most of my copy is for the Internet, such as
Video sales letters (VSLs)
Sales and optin pages
I've also written a bit of offline copy, including brochures, direct mail, and press releases.
What sets you apart from other copywriters?
I'm an experienced marketer and product creator, so I've done the entire sales lifecycle from idea to planning to product creation, copywriting, website creation, marketing, and sales.
I'm a certified NLP Practitioner (from Advanced Neuro Dynamics)
I have a technical background so I can also build the pages I write, set up email sequences and webinar automations, set up tracking and testing tools, and do other tasks that most copywriters can't or won't do including building entire funnels.
I'm also a website conversion optimizer, so I can help you increase conversions beyond just improving the copy.
I'm a published author (three #1 Kindle bestsellers so far),
I'm a private pilot with 700+ hours logged, including flights to the Bahamas and in the Colorado Rockies (not really relevant, but still pretty cool).
Do you have any writing samples I can see?
Yes, I have plenty of samples. Some of them are on the Portfolio page here. Get in touch with me and let me know what you're looking for (industry, type of copy, etc,), so I can get the most relevant samples to you.
How long have you been writing copy?
I started my publishing business in 2002. That's when I began writing copy as well as content such as ebooks and blogs. It wasn't until 2016 that I started taking on some copywriting clients. One of my first gigs was a full-time stint with a funnel-building service. That's where I learned I could write for almost any client and developed the ability to juggle several clients and projects at once.
Is writing copy all you do?
No. I also build funnels and optimize website conversions for clients. Funnels are mostly copy, so having a skilled copywriter build your funnel makes more sense than hiring someone who is a master of Photoshop but not a copywriter. I also have a publishing business selling products like courses and ebooks.
Do you work on retainer?
I'm available on a retainer basis if you want to lock in quality copywriting at reasonable rates on an ongoing basis. I'm also available on a per-project basis.
What is your background? Do you have a degree in writing?
My degree is a BS in computer science from the University of Central Florida. That's where my technical skills come from. (Writing degrees aren't that relevant to copywriting -- I'm not aware of any top-level copywriters who have one, though there are probably exceptions.)
I was a software developer for quite a while before starting my business in 2002 and completely changing what I do for a living. Since then I've been a product creator, author, public speaker, blogger, affiliate marketer, and funnel builder.
These are my certifications:
Certified Direct-Response Copywriting Specialist (from Digital Marketer and AWAI)
Certified Email List Manager (from EmailListManagement.com)
Certified NLP Practitioner (from Advanced Neuro Dynamics)
Certified Customer Value Optimization Specialist (Conversion Funnel Mastery - from Digital Marketer)
Certified Customer Acquisition Specialist (Paid Traffic Mastery from Digital Marketer)
Certified Content Marketing Specialist (from Digital Marketer)
Do you work with agencies?
Some of my clients are agencies, so I know how to work with them. If you run an agency, I'd be happy to speak with you about working together. I'm not looking to work in your physical office, however.
Where are you based?
I live in sunny St Petersburg, Florida, USA, by the Gulf of Mexico (Eastern time zone).
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